Team
Ownership Lanes & Marketing Team Organization
How the Foreseeson marketing team is organized and what each person owns.
Strategy & Leadership
Bryan
Strategic Initiatives & Marketing Manager
StrategyBrandFinancialsApprovalsExecutive Alignment
Field, Events & Partners
Lauren
Channel & Partner Manager
FieldEventsSponsorshipsRoadshowsPartners
Digital, Creative & Brand
Luisa
Marketing Specialist
DigitalCampaignsCreativeCommsBrand
Accountabilities
What each person owns
Clear ownership boundaries to keep work moving and approvals fast.
Bryan
Strategic Initiatives & Marketing Manager
- Strategy prioritization across marketing initiatives
- Brand messaging and management
- Financials and budget oversight
- Major approvals across campaigns and spend
- Executive alignment with leadership
- Direction-setting for the marketing team
Lauren
Channel & Partner Manager
- Field initiatives across regions and divisions
- Events and sponsorships end-to-end
- Roadshows and on-the-ground activation
- Planning → execution ownership
- Vendor and partner management and support
- Cross-synergy with Luisa on integrated activations
Luisa
Marketing Specialist
- Comprehensive digital marketing execution
- Digital assets owner across divisions
- Campaign build-out and delivery
- Communications planning and publishing
- Integration projects across teams and tools
- Creative assets production
- Brand consistency across touchpoints