FIFA Campaign Report
World Cup Challenge — the largest sales-led competition in Foreseeson's 25-year history. Comparing Oct 2025 – Mar 2026 against the prior-year baseline.
Program Results
Total sales, baseline, and year-over-year lift.
Executive Snapshot
The campaign period is tracking materially ahead of the prior-year baseline, with total sales increasing from $28,632,515.56 to $53,052,912.60. The program has created a strong purchasing incentive through raffle-based qualification, reinforcing engagement with top buyers across Canada. Current-period division-coded sales are still pending; the ticket allocation section provides the preliminary city and division view for qualified accounts.
Close to 400 customers across our network took part in the largest sales-led competition in Foreseeson's 25-year history.
32 different companies were raffled to be part of this experience across our industries.
Digital Engagement
Oct 2025 – Apr 2026 · across selected World Cup and newsletter campaigns.
Kick-Off Event Attendance
Vancouver & Toronto 2026 · 68 attendees across 81 confirmed records (84.0% overall).
| Group | Attended | No-Show | Rate |
|---|---|---|---|
| Customers | 19 | 4 | 82.6% |
| Sponsors (Fortinet & ChargePoint) | 2 | 0 | 100.0% |
| Foreseeson Team | 17 | 0 | 100.0% |
Three incomplete rows (two X10 Networks “Pending name” entries and one blank Foreseeson row) were excluded.
| Group | Attended | No-Show | Rate |
|---|---|---|---|
| Customers | 19 | 8 | 70.4% |
| Sponsors (Fortinet & ChargePoint) | 4 | 1 | 80.0% |
| Foreseeson Team | 7 | 0 | 100.0% |
All listed records had a confirmed attendance status.
- Vancouver had the larger turnout: 38 vs. 30 in Toronto.
- Toronto recorded more no-shows: 9 vs. 4 in Vancouver.
- Both events had 19 customer attendees; rates were 82.6% (Vancouver) and 70.4% (Toronto).
- Foreseeson team attendance was 100% at both events; sponsors 100% (Vancouver) and 80% (Toronto).
Tickets by City
Preliminary distribution across host cities.
Match & Fan Festival Schedule
Vendor and customer groupings per match and fan festival allocation.
| Activity | Date | Location | Capacity | Customer Allocation | FSS Rep | Key Vendor |
|---|---|---|---|---|---|---|
| Kick Off Event Vancouver | May 28, 2026 | D6 Lounge | — | TBD | — | CHPT, FTNT |
| Kick Off Event Toronto | Jun 3, 2026 | Don Alfonso | 3 | TBD | — | CHPT, FTNT |
| Vancouver Match 1 (Aus vs Tur) | Jun 13, 2026 | BC Place | — | Horizon +1 – TBD; Microserve – Cornelius Temple (Director of Sales); IX Solutions – Steve Cuccione (Education Consultant); ShiftIT – Sergey Bulovchik (IT Consultant); Hypersecue +1 – James and William Li (President and his son); IRDI – Jeff Lee (QA Manager) | SU Moon | n/a |
| Vancouver Match 2 (Canada vs Qatar) | Jun 18, 2026 | BC Place | — | Shape Properties – Ben Wood (Director of Facilities and Energy Management); X10 +1 – TBD | SU | FTNT, Tarek |
| Toronto Match 1 (Panama vs Croatia) | Jun 23, 2026 | BMO Field | 11 | Balanced+ – Brett MacDonald (Managing Director); Gibraltar – Rushi Thakar (Sales Operations Lead); Pathways – Bhaskar Thiagarajan (Vice President); AWS – Jasper; Cooledge – Bill Sims (CEO); Cloud Managed – Robert Potts; Sentia – Winston Lau (Technical Sales Specialist) | Suresh & SU | Tarek (FTNT), Anthony (CHPT) |
| Vancouver Match 3 (NZ vs Bel) | Jun 26, 2026 | BC Place | — | Valid – Matt Brown; Osensa – Thomas Lieu (COO); Shearwater – Jaspal Bhachu (Inventory Control Lead); Sudden – Sheldon Suen (Director, Sales Operations) | SU | n/a |
| Toronto Match 2 (Sen vs Iraq) | Jun 26, 2026 | BMO Field | 11 | ITI – Olivier Rousseau (Solution Sales Operations Specialist); LCM – Paul King (Owner); Egate – Paul Anderson (President); Novipro – Alain Cormier (CEO); Compugen – George Seclen (Director, Materials Management); Access2Networks – Frank Rondinone; Bluebird – Paul Redkas (COO); Telos – Dushan Bala | Suresh | Tarek (FTNT), Anthony (CHPT) |
| Toronto Match 3 (TBD) | Jul 2, 2026 | BMO Field | 11 | Precicom – Charles F (Edgeworx +1) – Colin Hales (COO); Interware – Ed Fung (CEO); Hi10 +1 – Peter Humpries; Altanora – Patrick Nadeau (VP of Sales and Marketing); FTT – Heath Freci (President) | SU & Suresh | Sean (FTNT) |
| Vancouver Match 4 (TBD) | Jul 7, 2026 | BC Place | — | Algo – Ryan (CEO) tbc; L42 – Thom Spring (CTO) | SU | FTNT +1, Katherine Crawford |
Decision Makers Engaged
Cross-synergy opportunity for vendors and customers to meet VPs and executives across firms.
Campaign Timeline
- Sales Challenge→
- Winners Announced→
- Kick Off Events→
- Matches + Fan Festivals→
- Final Impact Report (Aug)
Post-Event Feedback
Survey results and testimonials from attendees across kick-off events.
I wanted to thank you for the invitation to the FIFA game last night. I have had a lot of fun catching up with you and your guests. And the game was just phenomenal! I wish Foreseeson great success in the future, and hope that our partnership continues to flourish.
Just wanted to express my thanks again for a fantastic time. Amazing game, seats, and overall experience. I'm super grateful to have been a lucky winner. WHAT A GAME!!!
We had a great time — the ambience was electric, the company was great, the food was plentiful. I started by supporting Croatia but switched alliance to Panama as they were playing great, but unfortunately lost the match. Thanks for sharing the picture.
This is a great event!! Tons of thanks to S.U., Bryan and the Foreseeson team! As for sportsmanship, we are very happy and proud to be part of this team, looking forward to more great outcomes working with Foreseeson!
I wanted to thank you both for the invitation to the World Cup game. It was a great game, and I thank you for allowing me to participate with you and your other guests. As discussed, we are very interested in expanding our collaboration. I welcome an opportunity to dive deeper into how we can expand some of the solutions that you offer.
It was fantastic and blew expectations — thank you so much for organizing it and making it happen. Bryan should have a future in sales as well.
Thank you so much for the wonderful experience. The game was amazing, and we truly had a great time. A special thank you to the Foreseeson team, especially you both, for creating such a memorable experience for us. We really appreciate the kindness, hospitality, and effort that went into making the event so special. It is definitely an experience that will stay with us forever. Thank you again, and we look forward to staying connected and closing more deals together.
To give another special thank you to Mr. Moon and the team at Foreseeson for organizing and executing an unforgettable experience.
Thanks to SU and the Foreseeson team! Really appreciated being included.
Nothing, everything was excellent.
The pre-dinner and game was very well organized.
Thank you SU and the rest of the Foreseeson team for putting on such a memorable event. It was really well done and I enjoyed meeting new people and chatting with SU. Hope to see everyone again.
Special thanks to Suresh and SU for being such gracious hosts.
Thank you so much for such a great experience.
The vegetarian options picked each time have been good.
I wish we had a larger group instead of dividing into many small groups.